Assignment 371 Dementia Essay examples - 924 Words

Assignment 371 Task A A1) Explain how different forms of dementia can affect the way an individual communicates. All forms of dementia can affect the way a person communicates, so in time they may have to find different ways of expressing themselves and their feelings. As a carer your non-verbal communication will become important, your body language, facial expressions, gestures, eye contact and tone of voice will have to be taken into account when you are communicating with a sufferer. In the early stages of some forms of dementia people may have difficulty finding the right word they are looking for, and in the later stages of some forms of dementia the words could be lost completely. As the dementia progresses, it gets a lot†¦show more content†¦It is important to keep the sentence short because the longer the sentence is then the more likely they are to forget the beginning of it. A4) Describe the impact the behaviours of carers and others may have on an individual with dementia. As a carer it is important how you come across to a person with dementia, they still have emotions and feelings. Your body language and facial expressions can be picked up on by the individual, if you let out a long sigh or raise your eyebrows or have a nasty look on your face then this will be abusive to them and they won’t trust you. Talk to them in a calm manner, hold their hand and smile at them, this will show the individual that you have a caring attitude and they will be better for it. If there are other people in the room who are maybe shouting or talking and laughing then this could cause a problem communicating with the person with dementia, too much noise will only frustrate the individual as they won’t be able to concentrate on any conversation. Task B B1) Analyse ways of responding to the behaviour of an individual with dementia taking account of the abilities and needs of the individual, carers and others. Caring for an individual with dementia can have it’sShow MoreRelatedDeveloping Management Skills404131 Words   |  1617 PagesSelf-Disclosure 89 Through the Looking Glass 89 Diagnosing Managerial Characteristics 90 An Exercise for Identifying Aspects of Personal Culture: A Learning Plan and Autobiography 92 SKILL APPLICATION 95 Activities for Developing Self-Awareness 95 Suggested Assignments 95 Application Plan and Evaluation 95 SCORING KEYS AND COMPARISON DATA 97 Self-Awareness Assessment 97 Scoring Key 97 Comparison Data 97 Emotional Intelligence Assessment 97 Scoring Key 97 Comparison Data 99 The Defining Issues Test 99 The EscapedRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pageschapter. ââ€"   Media Enhanced WebAssign (ISBN 0-495-10963-0) Enhanced WebAssign is the most widely used homework system in higher education. Available for this title, Enhanced WebAssign allows you to assign, collect, grade, and record homework assignments via the web. This proven homework system has been enhanced to include links to the textbook sections, video examples, and problemspeciï ¬ c tutorials. Enhanced WebAssign is more than a homework system—it is a complete learning system for students.Read MoreGsk Annual Report 2010135604 Words   |  543 Pagesa clear NGO need, while developing their own leadership capabilities. During 2009 and 2010, PULSE deployed 116 volunteers in 33 countries to work with 42 NGOs. Volunteers continue to receive their full GSK salary during their three to six month assignment. In 2010, this ï ¬ gure, along with the operating costs for managing the programme, represented a total in-kind donation of  £2.4 million. Governance and remuneration P58–P101 Financial statements P102–P191 Shareholder information P192–P212 BusinessRead MoreMedicare Policy Analysis447966 Words   |  1792 Pageswith BILLS 20 enrolled under an appropriate Exchange-partici- 24 pating health benefits plan. Such process may 25 involve a random assignment or some other †¢HR 3962 IH VerDate Nov 24 2008 12:56 Oct 30, 2009 Jkt 089200 PO 00000 Frm 00185 Fmt 6652 Sfmt 6201 E:\BILLS\H3962.IH H3962 186 1 form of assignment that takes into account the 2 health care providers used by the individual in- 3 volved or such other relevant factors as the 4

My Future As A Leader - 1516 Words

Often we as humans make assumptions of other cultures based on stereotypes and cliches However, we fail by relying on such narrow minded thinking. The nature of culture is very complex, and thus when observed requires a deeper understanding and awareness. These statements addressed by Erin Meyer truly resonated with me and my future self Looking into my future as a leader in the Healthcare field, I realized I need to become more culturally aware. The ever-changing work environment requires a leader who can lead across many cultures and use the differences that arise as an asset. In being a leader myself I will be exposed to multiple cultures and therefore must embrace the words of Brett â€Å"Avoid imposing single culture based approaches on†¦show more content†¦Becoming culturally aware I was able to understand that the French and Chinese culture held a high degree of respect for authority figures. Therefore, my experience and expertise in healthcare led Adam and Grace t o see me as the person who should lead. Though humbled by that, I began to discuss that in America teams are often built upon flat structures and rely on consensus minded discussions and decisions, not hierarchy. I hoped this would encourage them to interact and embrace shared leadership roles, but when asked to share their ideas with each other it seemed difficult. Upon talking with Grace, I realized that she was fearful of being humiliated if she were to continue her behavior in a egalitarian team. Suddenly I realized that I was trying to place a single culture approach on my multicultural team. Looking at all our cultures, I saw that we shared the concept of power differences in leading. Instead of imposing the american way on them, I adjusted my approach in instilling a difference in power and allowed them to see me as a leader. In becoming the leader, I noticed both Adam and Grace became much more comfortable and eager to work on the task. In hopes of overcoming future confli ct I established norms in that meeting which encouraged the members to share knowledge together. This balance between hierarchy and egalitarian allowed us as a team to build success, while

Advertising

Question: Describe the strategy plan for a company. Answer: Introduction Aim The main aim of the company is to provide best quality cosmetics to all the men and women around the world. Its aim is to meet the unlimited variety of beauty needs and requirements all over the world. Its aim is to provide access to those products that helps in enhancing the interests of the individuals. As per the brand LOreal, beauty is a commitment as well as a language (Hong and Doz 2013). Scope Background LOreal is mainly a cosmetic company of French that is headquartered in Clichy, France. The company was founded in the year 1909. It mainly offers a broad range of beauty products which ranges from shampoo to make-up products. As per the reports, the company earned revenue of around $22 billion in the year 2013. Campaign strategy The campaign strategy of LOreal is very unique as it has its own unique approach to promote the brand. It is targeted to emphasize the positive qualities of the company as well as to introduce a new up to date image for the company. LOreal must get rid of the traditional principles so that get can get endowed in the modern society. The advertising campaign of LOreal is the perfect insight that will in turn help the company to have a bright future. The campaign is designed in such a way that helps the brand to get connected to the females belonging to diverse ages. The campaign also helps the brand LOreal to get separated from its competitors. The public image of LOreal has also been changing so that the brand can endow with a more competitive edge in the present society. The main objective of the campaign is to draw more customers as well as to reduce the criticisms which are associated with its products and cosmetics. The strategy of the campaign also includes the objective of switching to normal people for endorsing their brand rather than celebrities. The reason is that the celebrities charge a jaw fall amount, whereas, by switching to normal people the companies will be able to save that millions. The strategy of the campaign has helped the company to increase the size of the target market. This has in turn helped to augment the loyalty of the customers by applying the incentive programs. Environment The Pestle analysis involves political, economic, social as well as technological. The SWOT Analysis of LOreal is as follows: Figure: The Scope of LOreal (Source: Created by Author) Porters five forces The five forces of Porter are as follows: Supplier power Buyer Power Competitive Rivalry Substitution threat Threat of New Entry Market segment Figure: The Market Strategy of LOreal (Source: Created by Author) A market segment is mainly a subgroup of individuals or organization that share one or than one feature that in turn cause them to share an identical product requirements. It is the process that divides the market into significant groups that are comparatively exclusive (Tournois 2012). Brand Segmentation The brand is specifically segmented across the pricing tiers as well as target audiences. The brand functions in the upper tier of the mid market. The brand strictly controls the retail channels so that the image of the brand is not weakened. Strict brand segmentation has been operated by LOreal across its portfolio in order to keep hold of the identity of the unique brand (Edu et al. 2013). Target market The target market of LOreal mainly consists of the female consumers. The target market is segmented into diverse groups which are mainly based on the age Each and every woman desire to have a beautiful skin and a youthful face. LOreal provides with that opportunity as they provide high technology products that help to fulfill this desire of the women. It is mainly a quality drugstore cosmetics brand that mainly targets the middle class working ladies (Tournois 2014). The target market also include the teenagers and youth , who though may be financially dependent but still long for products that can satisfy them and are reasonably priced. The target market also includes the hair salons. According to the brand LOreal, hair salon is the center of ATTRACTION for the women as they always give their fortune with hairstylists. If the customer gets pleased with the type of hairstyle they receive from their hairstylists they will prefer to come to that particular salon again and again. It is often said that the style of the hair changes the beauty of a woman. A good hair style with high quality products will always work as a benefit for the hair salon. As a result, LOreal targets hair salons by providing LOreal professional products to them and uses this as a medium to reach out to their target market (Dizik 2013). Positioning The brand LOreal mainly focuses on the fact that they meet the desire of the customers by producing the quality cosmetics. There are three main line products to their positioning The product of the consumers These products mainly comprises of the teenagers as well as the women who are young (Wang 2015). Professional products These types of products are mainly for the hairstylists as well as the for the hair salon. Luxurious products The luxurious products are created for both the men and women of high quality. Figure: The Positioning of LOreal (Source: Created By Author) Competitors The cosmetic market for LOreal is huge. LOreal owns numerous products under its name and therefore in a way it can be viewed as a leader in cosmetics. It is also a leader in mass market of cosmetics. However, in order to compete with the rivals, it is very important for LOreal to make use of its Research and Development(R D) Department. The main competitors of LOreal are Revlon, Lakme and Avon (Hong and Doz 2013). Objectives of Advertising The objectives of advertising are as follows: The increase of the sales as well as profits The key reason for the advertising done by LOreal is to increase the sales and the profit of the company. Advertising helps the individuals to evaluate the products offered by the company. Encouragement of trial and usage The advertising campaign is mainly used to encourage the trial and usage of the individuals which will help them to decide from where to purchase the products and they also offer special incentives to the first-time purchasers (Malhotra 2015). AIDA also termed as Attention-Interest-Desire-Action Attention or Attract The brand LOreal makes use of advertisements that helps to draw the attention of the consumers. In that case, LOreal needs to integrate advertisement as a commotion. In order to achieve the commotion, LOreal needs to place the advertisement in unanticipated locations or state of affairs (Buis et al. 2015). Interest The advertisement should be executed in such a manner such that the customers hold on their interest on the brand. This is done mainly by creating a brief, entertaining as well as amusing advertisement (Gharibi et al. 2012). Desire In the AIDA model, interest and desire goes in hand in hand. Desire helps the organization to flourish and LOreal desires to meet the expectations of each and every people by generating more products (Rawal 2013). Action The last principle included in the AIDA model is the closing of the deal. Once the brand has gained positive reviews from its customers, it will arrive at the action stage. Product Life Cycle One of the most significant concepts in marketing is that of product life cycle. The main stages of the product life cycle are introduction, growth, maturity and decline. Introduction At this stage, LOreal needs to research as well as develop and then launch the product (Stark 2015). Growth This takes place when the sale of the company is increasing at a fast rate. Maturity When the sales of the products are near the highest however, the rate of growth is diminishing. Decline At this stage, the sale of the companys product will fall. Evaluation of the campaign Message strategy Involvement LOreal mainly depends on the advertisement that is testimonial for its communication. In order to make an impact on the audience, it mainly uses the global campaign. The involvement of LOreal in the message strategy is high (Werder and Schweickart 2013). Appeal The ad strategy of LOreal is shifting the focus from highlighting the product as a brand of beauty to creating an emotional connection. An emotional message strategy mainly uses the feeling to sell. LOreal mainly uses this strategy to target the individuals and make them feel an emotional link with their product. Unique Selling Proposition The USP of LOreal is that it provides its customers with complete care. It is the main selling point of the products supplied by LOreal. It is the benefit of the product for the customers that draw the customers to buy the product of the brand. The USP mainly defines the marketing message which helps to attract the customers. Because you are worth it is one of the attractive message that helps the customers to believe in the brand (Shao and Bao 2015). Execution Strategy FCB stands for Foote, Cone and Belding that is used to write both strategy as well as superior strategy. The involvement of the consumers plays a major part in the FCB. Tone of Voice Each and every ad has its unique tone of voice. In that case, the tone of voice should be friendly so that the customers get attracted towards the product. However, if the tone of voice is angry in that case there is a very little choice left for the product to flourish. Media Strategy ATL or Above the Line mainly refers to the promotional strategy which is executed at the macro level. The media which includes the television as well as radio mainly generates an image about the brand and the company (Treasury 2012). BTL or Below the Line is mainly done at the micro level and it is also alternative in nature. The measures under this method include email marketing as well as appropriate text ads. In order to generate a branding effect, the company uses ATL. However, in order to create loyalty as well as large sales, the company uses BTL. The promotions related with ATL are not easy to measure, however the promotion related to BTL is measurable. TTL or Through the Line is that advertisement strategy that includes both ATL and BTL. The approach helps the brand to get connected with the customers at numerous points. Conclusion and Recommendation It has been highly recommended that it is very important to generate a physiological link with the product. As a result, it is significant to make use of the message strategy. The message strategy helps in creating a personality for the brand. The ATL strategy is also very important and it is executed at the macro level. The company needs to integrate both the ATL and the BTL method and the integration is termed as the TTL. The message strategies are very effective as well as the execution strategy. References Academy, P. (2016). Marketing Theories - PESTEL Analysis. [online] Professionalacademy.com. Buis, M., Johnsson, A. and Thormann, T., 2015. Fair Trade and its impact on the purchasing process: Using the AIDA model. Calabria, L. (2015). ATL, BTL, and TTL Marketing. [online] Career Advice 101. Dizik, A., 2013. Questions to Ask Before Determining Your Target Market. Edu, T., Negricea, I.C. and Nicolaica, A., 2013. Facebook-a Marketing Instrument and Differentiator in Brand Positioning. A Case Study on LOreal Paris Romania.International Journal of Economic Practices and Theories,3(2), pp.92-102. Gharibi, S., Danesh, S.Y.S. and Shahrodi, K., 2012. Explain the effectiveness of advertising using the AIDA model.Interdisciplinary Journal of Contemporary Research in Business,4(2), p.926. Hong, H.J. and Doz, Y., 2013. LOreal masters multiculturalism.Harvard Business Review,91(6), pp.114-118. Hong, H.J. and Doz, Y., 2013. LOreal masters multiculturalism.Harvard Business Review,91(6), pp.114-118. Malhotra, S., 2015. Impact of Advertising on buying behaviour of Consumers-A special reference to Fast Food Restaurants.Global Journal of Multidisciplinary Studies,4(11). Rawal, P., 2013. AIDA Marketing Communication Model: Stimulating a purchase decision in the minds of the consumers through a linear progression of steps.IRC's international of multidisciplinary journal of research in social and management sciences. Shao, A.T. and Bao, Y., 2015. Unique Positioning to an Elusive Market: Targeting Teenagers. InNew Meanings for Marketing in a New Millennium(pp. 111-117). Springer International Publishing. Stark, J., 2015.Product lifecycle management(pp. 1-29). Springer International Publishing. Tournois, L., 2012. Mass market leadership and shampoo wars: the L'Oral strategy.Journal of Business Strategy,34(1), pp.4-14. Tournois, L., 2014. Too many products? Reaching the next billion customers of the beauty market.Journal of Business Strategy,35(5), pp.3-13. Treasury, H.M., 2012. Consultation on an'above the line'credit for Research and Development (RD). Wang, C.H., 2015. A market-oriented approach to accomplish product positioning and product recommendation for smart phones and wearable devices.International Journal of Production Research,53(8), pp.2542-2553. Werder, K.P. and Schweickart, T., 2013. An experimental analysis of message strategy influence on receiver variables: Advancing an integrated model for explaining the communication behavior of publics. In16th Annual International Public Relations Research Conference, Miami, FL.